shea moisture:
hot off the press magazine

PRINT

❋

EDITORIAL DESIGN / CAMPAIGN STORYTELLING / PRINT

Created for the Hot Off The Press pop-up activation, the magazine transformed the campaign message into a tactile editorial experience guests could hold, browse, and take home.

❋ CONCEPT

A beauty magazine built as a physical extension of the pop-up world.

Inspired by nostalgic editorial culture, salon conversations, and the ritual of flipping through magazines for beauty inspiration, the piece was designed to feel collectible — part lookbook, part styling guide, part brand manifesto.

The magazine brought together:

  • trend-driven hair inspiration

  • product education

  • creator storytelling

  • cultural moments

  • campaign photography

❋ DESIGN APPROACH

Earth to Mars feels natural on an LA rooftop at sunset, when the light softens and the air finally cools. It also makes sense at a long European aperitivo table, where drinks are poured slowly and no one is in a hurry to leave. 

THE MAGAZINE
BRAND STRATEGY

OUTCOME

A 60+ page branded magazine distributed during SheaMoisture’s Hot Off The Press pop-up.

By translating the campaign into an editorial format, the magazine created a cohesive narrative thread across print, environment, and consumer experience. 

The final piece elevated product education into a visually engaging brand moment.