work experience

❋

graphic design director EXPERIENCE

TUCKERNUCK WORK EXPERIENCE

At tuckernuck, I helped shape the brand’s visual identity across e-commerce, marketing, and editorial. I worked on seasonal campaigns, product launches, and brand storytelling, ensuring the visual direction stayed consistent while continuing to evolve as the company grew.

❋ TEAM LEADERSHIP

I led a team of designers and helped create a more collaborative and efficient design process. I mentored team members, guided creative work, and helped the team maintain a high standard while keeping up with the pace of a fast-growing brand.

❋ DESIGN SYSTEMS & PRODUCTION

I built and maintained Figma design libraries for email, marketing, and editorial layouts to keep digital assets consistent across the website and marketing channels. I also worked closely with Shopify and production partners on site updates, packaging, and other brand materials to ensure ideas translated cleanly from concept to execution.

❋ CROSS TEAM COLLABORATION

I partnered closely with marketing, merchandising, and leadership teams to align creative work with broader business goals. This meant balancing brand storytelling with the practical needs of e-commerce, ensuring that campaigns, product launches, and digital updates supported both the brand vision and day-to-day growth.

scalability

As Tuckernuck grew from roughly 30 to over 100 employees, I helped expand and formalize the company’s design systems to support a larger, faster-moving team. I developed and organized shared design libraries in Figma, standardized templates and components, and created clearer guidelines for digital and marketing assets. These systems helped streamline collaboration across design, marketing, and development teams while keeping the brand’s visual language consistent as the company scaled.

touchpoints

PACKAGING & PRINT

I oversaw creative across a wide range of physical brand touchpoints, including shipping packaging, catalogs, event collateral, and in-store print materials. These pieces translated the brand’s visual identity into tactile experiences for customers, whether through seasonal mailers, retail signage, or packaging details that accompanied every order. The goal was to make the brand feel cohesive and thoughtful beyond the digital environment.

DIGITAL

I led design across digital channels, including email marketing, social media content, and editorial storytelling for the website. Working closely with marketing and merchandising teams, I helped create campaigns and visual assets that supported product launches and seasonal narratives while maintaining a consistent and elevated brand presence online.

CAMPAIGN PRODUCTION

I contributed to the art direction for major sale and holiday launches, helping shape the visual language for some of the brand’s most important retail moments. This included developing creative concepts, collaborating on photoshoots, and ensuring campaign visuals translated consistently across email, site, social, and print materials. The goal was to create clear, compelling moments that supported key revenue-driving periods while still feeling aligned with the brand’s overall aesthetic.