This project adapted Sephora's annual beauty festival into a virtual format during pandemic restrictions. The concept included curated product kits with cohesive packaging design featuring bright blue boxes and vibrant abstract patterns.

The experience kits contained beauty products, branded merchandise, and interactive elements designed to create engaging unboxing moments for social sharing. The project coordinated digital event programming with physical product curation and packaging development.

The virtual format maintained community engagement while introducing new brand touchpoints through thoughtful aesthetic design and practical branded items that extended beyond the live event. The project demonstrates translation of physical brand experiences into digital formats while preserving engagement and brand identity.