For Tuckernuck’s Holiday 2023 campaign, I directed the creative concept and visual rollout across digital, print, and in-store channels. The campaign centered on The Art of Giving, using rich, jewel-toned palettes and cinematic lighting to create a sense of warmth and festive luxury. I developed a modular design system that unified persona-based storytelling — from “For the Classic Gal” and “For Him” to “Under $100” — across homepage, email, and paid media. By overseeing art direction, layout, and styling, I ensured a cohesive look that felt elevated yet approachable, helping Tuckernuck deliver its most visually consistent and giftable holiday experience to date.