Kith x
estee lauder
This collaborative pop-up transformed a retail space into an immersive beauty experience using varying shades of red inspired by Estée Lauder's lipstick palette.
Design Concept
Custom vanity stations featured circular mirrors integrated into red lacquered cabinetry, where makeThe concept created distinct zones within the space, each corresponding to specific lipstick shades. Make up artists provided services to guests. The monochromatic environment shifted from deep cherry to bright coral tones across different areas.
The Immersive Experience
The project merged Kith's streetwear aesthetic with Estée Lauder's luxury beauty heritage through thoughtful spatial design and prop styling. The concept development, creative direction, and environmental styling successfully created an experiential retail space that served both brands while functioning as a working beauty studio.